![]() If you’ve got a retail business or if you’re looking to show off your beautiful office, this option is for you. The good news is that these videos can convey a lot in 30 seconds!Ĭheck out three of the most common video types for Google Business Profiles: 1. The best videos for your Google Business Profile are ones that show real people talking about your product, service, or company. The best types of video to include in your Google Business Profile This can help you understand the type of content that resonates most with them. You’ll get to see which videos your viewers engage with or watch the most, such as product demonstrations or testimonial videos. You can check out your post insights to find out how well your video posts are performing. It’s important to note that posts are archived after six months unless you specify otherwise before you publish.Ī neat thing about Google Business Profile is that it comes with insights. Select “Add photos or videos” and then choose the video you want to post.For example, general updates can go under “What’s New.” Check out Google’s guide to posts for more information on when you should use each post type. ![]() Your options include Offer, What’s New, Event, and Product. ![]() Select “Posts” from the left menu or “Create post” in the middle of the page.To create a post, open up your Google Business Profile dashboard and then follow these steps: Posts are a great way to publish new things that may have temporary importance, like a promotion or a sale. Want to highlight your video for a short period of time? Add it to a post! Otherwise, your video will remain grouped with all the other media in your library. Choose the video file you want to add to your profile. The same file browser will pop up where you can drag or select videos from your computer.Here’s what you need to do to get that video up and running: Type your business’s name into the search bar and hit enter. Make sure you’re logged into your Business Profile. If that’s the case, Google will alert you. Some video content may need further review by Google. Once you’re finished, anyone who checks out your Google Business Profile can see your video. A file browser will pop up where you can drag or select videos from your computer.Navigate to “Photos” from your dashboard menu.Sign into your Google Business account, and once your dashboard is open, take these steps: Ready to add a video to your Business Profile? There are two different ways to get the job done: Option 1: From your Business Profile dashboard How to add a video to your Google Business Profile If you plan to use a private video that you don’t own, you need the owner’s written or verbal permission before uploading it to your profile. Google also provides additional guidelines for video content on your Google Business Profile, including strict privacy rules. Scroll down to the bottom of this article for a list of the best types of video to include in your profile. The 30-second limit may seem restricting, but it forces you to think more creatively about the kind of short-form or advertorial content that will be most appropriate for your business. Google has strict requirements for the types of video you can add to your profile, so the first step is to ensure that your video meets these specs: Google Business Profile video specifications ![]() To qualify, the location in question must be a place where customers can actually visit. Keep in mind that Google won’t let you create one for post office box addresses or other proxy business addresses. You can create a separate Google Business Profile listing for every physical location you have within your business, such as stores and offices. When your customers visit your profile, they can leave reviews, add photos and videos, and look up your hours, address, and contact information. Your business listing will look something like this: When your profile is all set up, your business becomes visible on Google Maps, in the local business search results, and across other Google products. If you’re not familiar with Google Business Profile (known as “Google My Business” until last year), it’s a tool that lets you create a local listing for your business on Google as long as you can prove that you occupy the premises in question. Let’s dive in! A quick summary of Google Business Profile Wondering what types of videos you should be creating and how to add them to your Google Business Profile? Well, you came to the right place. ![]() It’s a simple way to generate more engagement, improve the prominence of your company in Google search, and bring more customers through the door. Video can be a beneficial addition to any Google Business Profile listing. ![]()
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